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´óÏó´«Ã½ + Dreamforce 2025

Connect with us at Dreamforce | October 14 - 16

Agenda

VIP Winery Experience: Gourmet Lunch & Wine Tasting

Location: Private shuttle from San Francisco

From: Private shuttle from San Francisco

An exclusive winery experience awaits at Pine Ridge Vineyards in the heart of Napa Valley. From the moment you arrive, you’ll be immersed in the beauty, history, and flavors that make this destination so special. Expect exceptional wines, unique moments, and a day to remember.

10:00 AM
to
04:30 PM

Dreamforce Main Keynote

Location: Sentro Filipino

Join us at our HQ to watch Salesforce Chair, CEO & Co-Founder Marc Benioff and guests explore what it means to become an Agentic Enterprise—where humans and AI agents work together to drive customer success.

10:00 AM
to
12:00 PM

Salesforce Influencer Meet Up

Location: Sentro Filipino

Join us at the ´óÏó´«Ã½ Dreamforce HQ for an exclusive influencer meetup, where you’ll have the chance to meet some of the leading Salesforce influencers.

02:00 PM
to
04:00 PM

Customer Appreciation Happy Hour

Location: Sentro Filipino

It’s Tuesday – you know what that means? A special Customer Appreciation Happy Hour! Join us for an evening of great drinks, good company, and a chance to celebrate YOU. Space is limited, so be sure to register early!

04:00 PM
to
06:30 PM
Speaker Session:
Beyond the Build: How GenAI is Rewriting Salesforce Delivery

Location: Sentro Filipino

Kick off your Dreamforce morning with coffee, light bites, and fresh insights on how Generative AI is transforming Salesforce delivery far beyond coding. In this customer panel, leaders from ADT, BHG Financial, S&P Global, and Accenture share how they’re using ´óÏó´«Ã½ AI to transform every stage of the software delivery lifecycle—from planning and testing to deployment and governance.

Kevin Schenk

Associate Director Salesforce DevOps,  Accenture (Moderator)

Neil Moonasar

Dir. Salesforce Engineering, BHG Financial

Tyler Damon

Head of Salesforce DevOps and QA, S&P Global

Michael Tuckman

Sr. Director Salesforce Platform, ADT

Manish Sharma

MD Salesforce Practice, Accenture India

08:00 AM
to
09:00 AM
Partnerblazer Panel: Best Practices for Market Leadership

Location: Marriott, Atrium Level, Partnerblazer Theater

Learn from this Partnerblazer panel on how to leverage AppExchange, collaborate with sales & tap into co-marketing opportunities to amplify your market presence and accelerate your journey to success.

Christie Marsh

CMO, ´óÏó´«Ã½

Gili Lichtman Kurtz

VP Partnerships, Hyro

Igor Stuyver

CEO, PDF Butler

Ximena Roth

Product Marketing Senior Lead - Partner Programs, Salesforce

02:30 PM
to
02:50 PM
Inside the Salesforce Breaches:What Happened and How to Stay Protected

Location: Marriott, Atrium Level, Partnerblazer Theater

Join Karmina Aquino, head of threat protection at WithSecure Cloud Protection for Salesforcefor a valuable 30-minute discussion on:

  • What actually happened in the recent Salesforce-relatedattacks and Salesforce threats in 2025
  • Whether Salesforce itself is insecure and why it's alucrative target for attackers
  • What Salesforce has already changed in response to recentattacks Important security actions you can take this week to reduce your riskand protect your business processes and Agentforce workflows on Salesforce.

This is a must-attend discussion for security leaders, Salesforce admins, and any one responsible for protecting customer data and business-critical workflows. Don’t miss expert insights on securing Salesforce in today’s evolving threat landscape.

Karmina Aquino

WithSecure

04:00 PM
to
04:45 PM

Agentforce Keynote: Become an Agentic Enterprise

Location: Sentro Filipino

Join us to see how Agentforce is powering the agentic enterprise to deliver customer success. Hear the latest announcements and see how customers are successfully building and deploying AI agents.

10:00 AM
to
10:50 AM

Salesforce influencer meet up

Location: Sentro Filipino

Join us at the ´óÏó´«Ã½ Dreamforce HQ for an exclusive influencer meetup, where you’ll have the chance to meet some of the leading Salesforce influencers.

02:00 PM
to
04:00 PM

Wind Down Wednesday

Location: Sentro Filipino

Wednesday calls for raising a glass to our amazing customers! Join us for a lively happy hour filled with drinks, connections, and gratitude for your continued support. Space is limited, so be sure to register early!

04:00 PM
to
06:30 PM

Dreamfest Shuttle

Location: Sentro Filipino

Need a ride to Dreamfest? Join us at ´óÏó´«Ã½ HQ for a Happy Hour starting at 4pm and hop on to one of our free shuttles to The Chase Center. Spaces are limited so register your interest now!

04:15 PM
to
06:15 PM
Speaker Session:
Transforming Salesforce Development and Operations in the Age of Agentforce and Data Cloud

Location: Moscone West, L3, Astro Theater

With Agentforce and Data Cloud, Salesforce-powered businesses are entering a new dimension. Yet one critical aspect often overlooked in maximizing outcomes is the foundation of development and operations. In this panel discussion, we will welcome leading experts with deep knowledge of both business and technical perspectives to explore the realities of Japan’s development and operations landscape and what the future should look like.

Michio Sekido

Executive Expert, AltX/Kyocera Communication Systems

Masatsugu Osaki

Director, CRO, Circlace

Takeo Takahashi

General Manager, Salesforce Solutions Division, Flect

Naoya Kotani

President & CEO, Frogwell

Takeharu Yoshida

President & CEO, Leave a Nest Knowledge

Yusuke Kurosawa

General Manager, Salesforce Division, ESV Division, NTT DATA

Miho Funakoshi

Senior Marketing Manager, ´óÏó´«Ã½

11:30 PM
to
12:30 PM
Your Guide to Becoming a Salesforce Architect

Location: Moscone West, L3, Astro Theater

Ready to grow from admin or developer to Salesforce architect? Learn the mindset, skills, and steps to architect scalable solutions and lead with confidence in the Salesforce ecosystem.

Steve Simpson

VP, Global Enablement and Learning, ´óÏó´«Ã½

12:00 PM
to
12:20 PM
Shared Responsibility in Action: Navigating AI-Driven DevOps

Location: Sentro Filipino

AI promises faster deployments and smarter automation, but the reality is complex. This panel brings together experts who've moved beyond the hype to tackle real challenges of implementing responsible AI in DevOps. Panelists will share practical insights on what "shared responsibility" looks like when balancing innovation velocity with security, transparency, and trust. You'll hear about unexpected challenges, breakthrough moments, and hard-won lessons from practitioners who've navigated these waters. Attendees will leave with actionable frameworks and real-world strategies for making AI-driven DevOps both powerful and trustworthy.

Jason Ross

Salesforce Technical Architect, Ivory Skies

Tyler Damon

Head of Salesforce DevOps and QA, S&P Global

01:00 PM
to
01:45 PM
A Beginner’s Guide to Data Cloud

Location: Moscone West, L3, Codey Theater

Discover why Data Cloud is crucial for Agentforce success. Walk away with a foundational understanding of Data Cloud through the exploration of impactful use cases and customer experiences.

Abhishek Saxena

Technical Architect, ´óÏó´«Ã½

01:00 PM
to
01:20 PM
DevOps Without Borders: Scaling Business-Led Change

Location: Sentro Filipino

Increasing the number of people working on Salesforce delivery problems rarely speeds things up. The real breakthrough comes from rethinking the system, not the staffing. This talk introduces an agentic DevOps model that redefines how work flows from idea to production. Using Hubbl for continuous org intelligence, Swantide for pattern-driven design, ´óÏó´«Ã½ for release automation, and ´óÏó´«Ã½ CRT for autonomous testing, you can transform linear delivery into a parallel, intelligent network. We’ll show how this approach has driven 3x+ velocity for real teams — and how you can replicate it on your own.

03:00 PM
to
03:45 PM
Scale & Tailor AI Agents with the AgentExchange Marketplace

Location: Metreon AMC, L3, Theatre 8

Session Abstract: See how AgentExchange helps you deploy agents faster with prebuilt solutions from partners. Hear from a Salesforce MVP and partner on how they’re innovating and extending the power of Agentforce.

Gloria Ramchandani

SVP, Product, ´óÏó´«Ã½

Adriana Santos

Director, AppExchange Product Marketing, Salesforce

Jarrod Kingston

Salesforce MVP & Enterprise Account Executive, Studio Science

Maham Hassan

Salesforce Architect, ConX Digital

04:15 PM
to
05:00 PM

Salesforce Ben Breakfast

Location: Fireside Kitchen during Dreamforce (10-minute walk from Moscone)

Join us at this SF Ben Breakfast Blend to explore how organizations are striking the right balance between empowerment and governance.Hear best practices, success stories, and lessons learned from teams blending low-code flexibility with pro-code power to deliver business value faster and smarter.

07:30 AM
to
09:30 AM
Speaker Session:
Unleashing Next-Gen DevOps on Salesforce with ´óÏó´«Ã½

Location: Metreon AMC, L3, Theatre 9

Discover ´óÏó´«Ã½â€™s latest innovations — from the new Pipeline Experience to AI Agents and Robotic Testing — built to empower every team and transform DevOps for Salesforce.

Jill Adams

VP, AI and Product Experience, ´óÏó´«Ã½

Kevin Blessum

Principal Sales Engineer, ´óÏó´«Ã½

09:45 AM
to
10:30 AM
A Beginner’s Guide to Data Cloud

Location: Moscone West, L3, Codey Theater

Discover why Data Cloud is crucial for Agentforce success. Walk away with a foundational understanding of Data Cloud through the exploration of impactful use cases and customer experiences.

Abhishek Saxena

Technical Architect, ´óÏó´«Ã½

10:30 AM
to
10:50 AM
Testing Reimagined: From Manual to Automated Excellence

Location: Moscone North LL, Theater 1

Take your QA from manual bottleneck to automation powerhouse. S&P Global & ´óÏó´«Ã½ share proven strategies, real-world stories & AI tools to help teams rapidly skill up and achieve testing excellence.

Tyler Damon

Head of Salesforce DevOps and QA, Corporate Platforms, S&P Global

Joseph Garza

Senior Sales Engineer, ´óÏó´«Ã½

01:00 PM
to
01:20 PM
Scale & Tailor AI Agents with the AgentExchange Marketplace

Location: Moscone West, L3, Room 3018

Session Abstract: See how AgentExchange helps you deploy agents faster with prebuilt solutions from partners. Hear from a Salesforce MVP and partner on how they’re innovating and extending the power of Agentforce.

Gloria Ramchandani

SVP, Product, ´óÏó´«Ã½

Adriana Santos

Director, AppExchange Product Marketing, Salesforce

Jarrod Kingston

Salesforce MVP & Enterprise Account Executive, Studio Science

Maham Hassan

Salesforce Architect, ConX Digital

02:45 PM
to
03:30 PM

Where to Find Us

We’re showing up BIG across three exciting locations at Dreamforce! Join us for hands-on demos, expert advice, and AI-powered insights. Our team helps Salesforce teams become DevOps heroes with releases that are smarter and faster.

Campground Expo

Visit ´óÏó´«Ã½ at our Groundbreaker booth 519 in the Campground Expo to see how our Intelligent DevOps Platform empowers you to deliver high-quality, secure, and compliant releases across every Salesforce cloud. From idea to impact, the future is yours to build.

Trailblazer Forest

Stop by ´óÏó´«Ã½â€™s Ascend booth 3 in the Trailblazer Forest to explore CI/CD, smarter pipelines, AI-powered testing, and rapid recovery firsthand. Our experts will help you become a DevOps hero.

´óÏó´«Ã½ Dreamforce HQ

Visit our shiny, new ´óÏó´«Ã½ Dreamforce HQ. Join us to watch the opening keynote streaming on our main stage, experience hands-on demos in our org intelligence playground, connect with peers in our Community Hub, and discover innovation in our partner showcase. We will have treats, plenty of coffee, and lots of comfy space to network. Join us where the Salesforce community gathers to learn and recharge.

Sentro Filipino 814 Mission St, San Francisco, CA 94103

Thank you to our sponsors 

Arcsona

Get Ready for the Next Chapter in Salesforce DevOps

In a time of complexity, ´óÏó´«Ã½ is making DevOps simple, intelligent, and built around the everyday heroes who power it. We’re introducing a new way to move from idea to innovation.

See What’s Possible When DevOps is Reimagined

  • Step into our upgraded ´óÏó´«Ã½ HQ, now bigger, bolder, and more immersive
  • First-look demos of our most ambitious release ever
  • Live customer stories on transformation at scale
  • Conversations with ´óÏó´«Ã½ experts on the future of intelligent delivery
  • A front-row seat to the next era of Salesforce DevOps

With You^´óÏó´«Ã½, the future is yours to build.

Join us at Dreamforce to see how Salesforce DevOps is evolving. Stay tuned for the full schedule.