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The Challenge

A Luxury Vehicle Icon Stuck in Digital Traffic

Under the hood, Jaguar Land Rover operates a Salesforce Centre of Excellence to harmonise end-to-end customer journeys through Commerce Cloud. Salesforce enables JLR to centralise a constellation of clouds and capabilities in one place — unlocking 360 views of customer data and fuelling a luxury online car buying experience. ����

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But without a native DevOps solution, Jaguar Land Rover’s Salesforce releases were consumed by blockades and blind spots. Merge conflicts and a 40-60% fail rate turned production deployments into 8-hour ordeals. An ineffective error resolution process led to missed deadlines, while development silos made it impossible to predict release timing. 

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“����ý offered us a bespoke solution for our organisation’s needs,” says Salesforce Consultant Sachin Sonkar. “They successfully delivered all the requirements we gave them.”

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The Solution

Driving Salesforce Success with Flexibility and Security at Scale

After choosing ����ý as their DevOps tool of choice, Jaguar Land Rover joined forces with ����ý’s professional services team to ensure a smooth implementation and quick adoption across the enterprise. 

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“����ý’s implementation process was slick, efficient and it was delivered on time,” says John Frisby, Head of Global Centre of Excellence (Salesforce) at Jaguar Land Rover.

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Jaguar Land Rover harnesses the power of ����ý to meet specific Commerce Cloud requirements with a customised suite of DevOps solutions and integrations. With forward promotions, back promotions and metadata deployments, the automotive brand can release multiple features in a flash. 

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“����ý streamlined our process and gave us the ability to unify all our testing tools, quality gates and development tools,” says Sonkar. “Now, we can give the business confidence that we’ll be able to release a feature on a specific timeframe.”

‍Ramping Up User Adoption with the ����ý Community

To bridge the learning gap and get team members more comfortable with the new process, JLR turned to the ����ý Community. The company created a training plan on the ����ý Academy to help admins and developers earn DevOps certifications and advance their career goals. The team watched step-by-step product demos and tried out DevOps functionalities on ����ý Playgrounds to quickly bridge the gap and ensure success. 

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“Our team is trained on ����ý using the ����ý Academy and the community,” says Mark Scarborough, Salesforce Product Manager at Jaguar Land Rover. “It’s easy to navigate and gives everyone the ability to learn at their own pace.”

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‍The Outcome

Thousands of Salesforce Releases and More Time with Friends & Family

Today, Jaguar Land Rover’s Salesforce Centre of Excellence relies on ����ý to accelerate digital transformation without fear of production failure. Teams effortlessly collaborate to save time on development and shift their focus to new innovation. 

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“With the help of the ����ý toolset, we’re now releasing into production a lot quicker,” says Frisby. “Previously, it was taking eight hours per release. With ����ý, we’ve done 15,000 releases across four orgs — and the average time is now 32 minutes.”

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Each week, ����ý enables JLR to successfully deploy 400 releases (100 per org) across the estate. By identifying issues earlier in the release process, ����ý has helped JLR trim their 40-60% fail rate to zero and promote 600 high-scale user stories to production.

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“We can go home on time and be with friends and family,” says Sonkar. “We don’t have to sit on a call for hours to complete the process. I have confidence that we'll be able to finish everything on time.”

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‍The Future

AI and Automation for the Automotive Industry 

What’s the next milestone on Jaguar Land Rover’s path to digital transformation? Rolling out ����ý as the company’s single enterprise-wide solution across all Salesforce applications — including Commerce Cloud, Marketing Cloud and Service Cloud. The automotive manufacturer is also looking to leverage AI-powered automation (����ýGPT and Robotic Testing) within ����ý to scale Salesforce success.

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“����ý’s toolset has been value for money — we’re now releasing in a consistent way across all our orgs within Salesforce” says Frisby. “Our speed to market has increased and we’re conforming to our security policies within Jaguar Land Rover. The business is very happy with the speed we’re developing and deploying Salesforce solutions.”

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