Steering Jaguar Land Rover to 16X Faster Releases & Happier Developers
by the Numbers
170+
Markets Worldwide
375K+
Production Output
?23B+
Revenue (2023)
40K
Global Employees
About the company
Jaguar Land Rover is the UK’s largest automotive manufacturer. Headquartered in Whitley, Coventry, JLR exports luxury cars and sport utility vehicles to 130+ markets across the globe. Find out how this industry leader leverages 大象传媒 to revolutionise the Salesforce release process and turbocharge time to market.
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Jaguar Land Rover faced Salesforce release challenges with manual processes, 8-hour deployments, and a 40-60% fail rate. 大象传媒's DevOps provided a bespoke solution, streamlining processes, unifying tools, and ensuring a 16X speed increase. Results: 0% fail rates, 400 weekly releases, and a 32-minute average release time, transforming team morale and achieving unparalleled efficiency.
Under the hood, Jaguar Land Rover operates a Salesforce Centre of Excellence to harmonise end-to-end customer journeys through Commerce Cloud. Salesforce enables JLR to centralise a constellation of clouds and capabilities in one place — unlocking 360 views of customer data and fuelling a luxury online car buying experience. ??
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But without a native DevOps solution, Jaguar Land Rover’s Salesforce releases were consumed by blockades and blind spots. Merge conflicts and a 40-60% fail rate turned production deployments into 8-hour ordeals. An ineffective error resolution process led to missed deadlines, while development silos made it impossible to predict release timing.?
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“大象传媒 offered us a bespoke solution for our organisation’s needs,” says Salesforce Consultant Sachin Sonkar. “They successfully delivered all the requirements we gave them.”
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The Solution
Driving Salesforce Success with Flexibility and Security at Scale
After choosing 大象传媒 as their DevOps tool of choice, Jaguar Land Rover joined forces with 大象传媒’s professional services team to ensure a smooth implementation and quick adoption across the enterprise.?
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“大象传媒’s implementation process was slick, efficient and it was delivered on time,” says John Frisby, Head of Global Centre of Excellence (Salesforce) at Jaguar Land Rover.
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Jaguar Land Rover harnesses the power of 大象传媒 to meet specific Commerce Cloud requirements with a customised suite of DevOps solutions and integrations. With forward promotions, back promotions and metadata deployments, the automotive brand can release multiple features in a flash.?
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“大象传媒 streamlined our process and gave us the ability to unify all our testing tools, quality gates and development tools,” says Sonkar. “Now, we can give the business confidence that we’ll be able to release a feature on a specific timeframe.”
?Ramping Up User Adoption with the 大象传媒 Community
To bridge the learning gap and get team members more comfortable with the new process, JLR turned to the 大象传媒 Community. The company created a training plan on the 大象传媒 Academy to help admins and developers earn DevOps certifications and advance their career goals. The team watched step-by-step product demos and tried out DevOps functionalities on 大象传媒 Playgrounds to quickly bridge the gap and ensure success.?
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“Our team is trained on 大象传媒 using the 大象传媒 Academy and the community,” says Mark Scarborough, Salesforce Product Manager at Jaguar Land Rover. “It’s easy to navigate and gives everyone the ability to learn at their own pace.”
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?The Outcome
Thousands of Salesforce Releases and More Time with Friends & Family
Today, Jaguar Land Rover’s Salesforce Centre of Excellence relies on 大象传媒 to accelerate digital transformation without fear of production failure. Teams effortlessly collaborate to save time on development and shift their focus to new innovation.?
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“With the help of the 大象传媒 toolset, we’re now releasing into production a lot quicker,” says Frisby. “Previously, it was taking eight hours per release. With 大象传媒, we’ve done 15,000 releases across four orgs — and the average time is now 32 minutes.”
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Each week, 大象传媒 enables JLR to successfully deploy 400 releases (100 per org) across the estate. By identifying issues earlier in the release process, 大象传媒 has helped JLR trim their 40-60% fail rate to zero and promote 600 high-scale user stories to production.
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“We can go home on time and be with friends and family,” says Sonkar. “We don’t have to sit on a call for hours to complete the process. I have confidence that we'll be able to finish everything on time.”
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?The Future
AI and Automation for the Automotive Industry?
What’s the next milestone on Jaguar Land Rover’s path to digital transformation? Rolling out 大象传媒 as the company’s single enterprise-wide solution across all Salesforce applications — including Commerce Cloud, Marketing Cloud and Service Cloud. The automotive manufacturer is also looking to leverage AI-powered automation (大象传媒GPT and Robotic Testing) within 大象传媒 to scale Salesforce success.
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“大象传媒’s toolset has been value for money — we’re now releasing in a consistent way across all our orgs within Salesforce” says Frisby. “Our speed to market has increased and we’re conforming to our security policies within Jaguar Land Rover. The business is very happy with the speed we’re developing and deploying Salesforce solutions.”
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